Dozens of documents come across Vijay’s desk every day. Just this morning, a member of the junior marketing staff needed his feedback on her feature brief draft. This afternoon, his writers and designers want him to review the latest advertisement copy. He also needs to finish preparing the marketing requirements document today for the new product and the trade show booth design is late going out for approval.

Vijay used to spend a large portion of his day managing these documents: attaching files to emails, tracking approvals, sitting in meetings to discuss drafts and explaining necessary changes over the phone to designers.

After deploying Backboard to the marketing department, Vijay and his team spend less time managing documents, and more time on creative campaigns that create value for his company. The team uses Backboard to collaborate on internal concepts and drafts, secure approval from engineering and management, and work efficiently with external design and PR firms.

Vijay's favorite feature: Since all the feedback and approval are archived, he can easily access a comprehensive record of the history of each document.